In any business there are setbacks and unexpected challenges, for Acai Express — based in Puerto Rico — the 2017 hurricane season brought disaster that could have easily wiped out the progress and growth of any emerging business. Nothing could be further from the truth. Acai Express owner, Hector Westerband’s story is a lesson in

While food fads come and go, real trends that point to major shifts in attitudes and behaviors are invaluable cues for entrepreneurs looking for emerging and sustainable business opportunities. “Consumer Trends in Health and Wellness”, published in Forbes magazine reveals “the “new healthy” is a consumer journey of contradiction and discovery: Progressive health and wellness

Franchise expert, Gary Occhiogrosso recently wrote in Forbes, “Branding is the practice of making a name, symbol, reasons, and guest experience stand out in the minds of consumers. Branding gives the company and its products a competitive edge above other companies which provide similar products. Many consumers want to know what a company stands for, it’s

According to Future Market Insights, the acai berry market was valued at over half a billion dollars in 2016, and should hit nearly two billion US dollars in revenue within the decade. That’s opportunity. But It takes savvy, business sense to differentiate between sustainable trends and fads. Players trying to seize on a hot trend can